Company History Walt Disney Company - 1692 Words

Company History Ever since its establishment on October 16th, 1923, The Walt Disney Company has grown to become one of the most influential companies to produce mass media. Started by Walt Disney and his brother Roy Disney, the company was originally named Disney Brothers Cartoon Studios. The name was once again changed in 1926 to Walt Disney Studio before taking on its current name in 1986. However, it is more commonly referred to as Disney. Even though Disney is mostly known for its movies, it is also one of the leading companies in publishing, entertainment, and television. The Company operates in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive. Demographics The Walt Disney Company is strategic in who they target, having a base of its target market being children. What’s interesting to note is that while they draw mostly to children, they do not leave out teenagers and adults/parents and aren’t gender specific. What this company does exceptionally well is that they continue to do extensive market research to see certain trends and to expand their market. Disney has adult centric resorts such as Disney’s Yacht Club Resort right on the site of Walt Disney World in Orlando, Florida. In regards to their Media Networks, many films and TV shows are promoted for teens, even in their titles alone, such as Teen Beach Movie and High School Musical. ABC Family is a United States television programmingShow MoreRelatedWalt Disney : The Monopoly Of Entertainment1177 Words   |  5 Pages The Walt Disney Company is one of the world’s largest media conglomerate’s which specializes in entertainment. The company o verlooks, â€Å"the movie, TV, toys and theme parks business by owning six of the top ten franchises in the world.† (Disney: The Monopoly of Entertainment.) Through all of their services, The Walt Disney Company has impacted and continues to the impact the lives of both children and adults. Walter Elias Disney and his brother Roy founded The Walt Disney Company on OctoberRead MoreGeneral Definitions. Before Going Into The Background Of1504 Words   |  7 Pagesof the Walt Disney Company and its theme parks, it is necessary to define some terms that are used throughout the paper. These terms are defined as the researcher understands them as a former cast member of the Walt Disney Company. The first term that needs to be defined is â€Å"guest†. Instead of calling people who visit their theme parks customers, the Walt Disney Company refers to visitors of their theme parks as guests. This is to keep up with the show and the storytelling of the company since DisneyRead MoreOrganizational Excellence And Change Of Walt Disney1526 Words   |  7 PagesORGANIZATION 1 Introduction Walt Disney was created by a man named Walter Elias Disney in Chicago, Illinois; he was an animator and motion picture producer. 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Walt Disney assertsRead MoreWalt Disney Has Left On Society And How His Legacy Continues1393 Words   |  6 Pagesabout the impact Walt Disney has left on society and how his legacy continues on. Thesis/Central Idea: To understand the impact Walt Disney has left on society, it is important to learn that his empire all started with a mouse, how his newfound success contributed to his ability to create accomplished film works, and eventually bring his imagination to life through the construction of Disney parks. Organizational Pattern: Topical I. Introduction A. Attention Getter: Walt Disney once said â€Å"all ofRead MoreWalt Disney1491 Words   |  6 PagesThe Walt Disney Company: The Entertainment King Case Analysis The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. 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Think about not ever laughing at a film created by Disney, not even 1 of the 635 ever produced. Walt has brought laughter into family rooms of millions and has continued that for almost 90 years. He was a legend. Walt Disney grew up drawing for friends and newspapers and ended up becoming one of the greatest entertainers and film producers. Walt Disney was born on December 5th,Read MoreThe Walt Disney Company1001 Words   |  5 PagesThe Walt Disney Company Jessica Weber Communications for Accountants / COM/530 September 13, 2010 Deborah Elver, MBA, CPA The Walt Disney Company Walt Disney founded the Walt Disney Company in the late 1920s in order to provide families across America and around the world with quality entertainment for every member in the family. Disney created entertainment for families in several different ways. The first being their television programs, which include animated and live movies