Liveable Cities

Urban Transportation: Towards A Liveable City CHUAH PEI JIN ABSTRACT Cities as we know them today are already dramatically changing. Our living environments are reshaping the way we live. Malaysia is planning for long-term sustainability, encouraging us to think about how we can shape it and new ideas that can transform our future. The importance of ecosystem has resulted in the concept of Livable City that becomes a popular concept which is widely used in most city center of established country but in Malaysia it is still considered a new concept.It is obvious that the concept has contributed a great deal to the urban environment. This research will discuss the contribution of urban transportation bringing forwards our country to become a livable city by taking Penang as its case study. Achieving livable city concept is important as it subsequently enhance city with benefits that sustainable lifestyle can provide in terms of environmental, economic and social. Therefore this initiat ive will be further enhanced on policy commitment by the Penang State Government to make Penang a Cleaner, Greener and Healthier city.What has constantly guided our approach to sustainable development is far-sighted, holistic, and comprehensive planning, which enables us to take into account future development needs through an integrated planning process. INTRODUCTION The twenty-first century finds civilization heavily based in cities that have grown into metropolitan areas. Many of these focal points of human activity face problems of economic inefficiency, environmental deterioration, and an unsatisfactory quality of life–problems that go far in determining whether a city is â€Å"livable. A large share of these problems stems from the inefficiencies and other impacts of urban transportation systems. The era of projects aimed at maximizing vehicular travel is being replaced by the broader goal of achieving livable cities: economically efficient, socially sound, and environ mentally friendly. This explores the complex relationship between transportation and the character of cities and metropolitan regions. Transportation for Livable Cities dispels the myths and emotional advocacies for or against freeways, rail transit, bicycles, and other modes of transportation.The consequences of excessive automobile dependence and shows that the most livable cities worldwide have intermodal systems that balance highway and public transit modes while providing for pedestrians, bicyclists, and para transit. The policies necessary for achieving livable cities: the effective implementation of integrated intermodal transportation systems. Traffic impact mitigation measures can be divided into two categories: those related to land use and those related to transportation.Two case studies in Bangkok, Thailand showed that measures related to land use were effective in reducing congestion in the area surrounding a development, while traffic-related measures were useful in al leviating site-specific impacts. In the centre of Bangkok, the ineffective implementation of measures related to land was considered one of the major causes of traffic congestion. It is recommended that the Bangkok Metropolitan Administration should develop more explicit policy tools for mitigating the traffic impact of new developments.DEFINATION OF LIVEABLE CITY A liveable city is cities that provide a good quality of life for its citizens. * Develop in an environmentally responsible manner * Sustain a robust a vibrant economy BACKGROUND Penang is a state in northern part of peninsular Malaysia. Penang is the second smallest state in Malaysia and consists of Penang Island and Seberang Perai on the mainland. Penang Island consists of about 1048 km2, with an estimated population of around 1520 thousand, while Seberang Perai occupies an area of about 738 sq km, with a population of 670 thousand.The major urban centers on the island are Georgetown, which is the administrative centre, and Butterworth and Bukit Mertajam on the mainland. Penang Island has an international airport and is linked by a ferry service and a bridge to the mainland. The major port facilities are on the mainland, while passengers and minor cargo vessels are handled at Swettenham Pier on the island. Penang is a highly urbanized state, with a vibrant economy driven primarily by manufacturing industry and tourism.Known as the â€Å"Silicon Valley of Asia†, it is home to most of the major electronics and semiconductor giants in the world and is a major centre for international industrial investment. With its beaches, multicultural and heritage attractions, Penang is also a leading tourist destination for both domestic and international visitors. Until the current financial crisis, the state was experiencing a rapid rate of economic growth with an average of 12 per cent growth in gross domestic product between 1992 and 1997. CURRENT URBAN TRANSPORT ISSUES IN PENANGCities are locations hav ing a high level of accumulation and concentration of economic activities and are complex spatial structures that are supported by transport systems. The larger the city, the greater its complexity and the potential for disruptions, particularly when this complexity is not effectively managed. The most important transport problems are often related to urban areas and take place when transport systems, for a variety of reasons, cannot satisfy the numerous requirements of urban mobility.Urban productivity is highly dependent on the efficiency of its transport system to move labor, consumers and freight between multiple origins and destinations. Additionally, important transport terminals such as ports, airports, and rail are located within urban areas, contributing to a specific array of problems. Among the most notable urban transport problems are: i. High private vehicle dependency To be continuing†¦Ã¢â‚¬ ¦ ii. Public transport inadequacyThe limited capacity, poor reliability a nd quality of public transport facilities in the state is a major determinant of mode of transport choice. Presently, over 60 per cent of those travelling by bus (schoolchildren, factory workers, migrant workers, the poor and elderly) are captive passengers who do not own a private vehicle (Penang State Government 1995). Despite significant improvements having been made to the bus system in the last few years, such as the introduction of air-conditioned buses and minibuses and the expansion of routes, the proportion of bus passengers on he busiest routes is estimated to remain below 30 per cent. While bus users complain about delays and missed schedules, bus operators are frustrated by buses being unable to follow fixed schedules due to traffic congestion during peak hours. iii. High rate of traffic accidents The number of road accidents in the state more than doubled between 1991 and 1995, while the number of casualties and deaths increased by 235 per cent and 175 per cent respecti vely. Casualties per 1,000 vehicles also increased from 3. 5 in 1991 to 9. in 1995. The rate of fatalities in 1995 (34 per 100,000) was more than twice that in 1991 (13 per 100,000) and significantly higher than the level considered acceptable (5-10 per 100,000). More than 50 per cent of fatalities and 60 per cent of casualties are motorcyclists. It is also significant to note that between 1992 and 1996, 12 to 15 per cent of total fatalities and 10 to 13 per cent of total casualties were pedestrians, and 5 to 7 per cent of total fatalities and 5 to 6 per cent of total casualties were cyclists. iv.Inadequate facilities for pedestrians, cyclists and the mobility-impaired Existing pedestrian footways are of inadequate quality and do not provide sufficient levels of safety and comfort to encourage walking. Facilities for cyclists, such as bicycle lanes, are non-existent. The transportation needs of the mobility-impaired such as the elderly and the disabled, as well as those of young chi ldren have also been seriously neglected. v. Traffic Congestion and parking difficulties Traffic congestion in Penang has reached fairly serious levels due to the rapid increase in traffic volumes on the major urban roads.Traffic volumes between 1975 and 1995 more than doubled on most roads, with increases of up to 5 times on certain road sections in Seberang Perai. In terms of vehicle concentration, there has been an increase of almost 40 per cent since 1980, with an estimated doubling in travel delays. Traffic is growing at an average of 7 per cent annually on most of the major roads in the state (Highway Planning Unit 1995) in close correlation with the average 8 per cent annual growth rate in the total number of cars and motorcycles.While congestion reduces travel speed, which causes much inconvenience and economic loss, it also results in higher vehicle emissions due to engine idling and the frequent acceleration and deceleration associated with stop-and-go conditions, as most vehicle emissions (except nitrogen oxides) typically decrease with speed. vi. Environmental impacts and energy consumption To be continuing†¦Ã¢â‚¬ ¦ SUGGESTION * Improve bus service with Rapid Penang [Initiatives by Penang State Government] To be continuing†¦Ã¢â‚¬ ¦ Introduce Park and Ride System [Bridge Express Shuttle Service] The BEST service was introduced by the Penang State Government in March 2011 as the country's first park and ride service as an effort to promote more efficient connectivity via public transport in the state. On average, some 800 passengers commute between Penang island and the mainland daily. From 3 September 2012, in addition to the existing park and ride hub at Sunway Carnival Mall, the BEST service introduced two new feeder hubs at Bandar Perda and Auto City at Juru. Save on fuel and toll charges, park your car and take a free ride on the BEST service.If you stay on the mainland and drive to work daily in the Bayan Lepas FIZ, the BEST service i s made for you. Park your car at Sunway Carnival Mall for RM 1. 00 (per entry) or park for FREE at Bandar Perda* and Auto City. BEST covers all areas in FIZ 1, 2, 3, 4, Technoplex and BLlP. -lQ the evening, the BEST service takes you back to your car. * CATS (CENTRAL AREA TRANSIT SERVICE) Rapid Penang CAT (Central Area Transit) is the free bus service funded by Penang state government with frequencies of every 20-30minutes around the UNESCO World Heritage Site of Georgetown.Tourist can just hop on the bus without any fare. * Cycling action plan To be continuing†¦Ã¢â‚¬ ¦ * Improve public space leads to increase quality of life To be continuing†¦Ã¢â‚¬ ¦ * Walking areas, proper sidewalks and car-restricted zones To be continuing†¦Ã¢â‚¬ ¦ CONCLUSION REFERENCES DAP PENANG . (February 5th, 2013). Building a cycling city. Available: http://dappg. org/11735/cky_20130204b/. Last accessed 27 Feb 2013. Vukan R. Vuchic (December 31, 1999). Transportation for livable cities. US: C enter for Urban Policy Research. 376.Liang Fook Lye, Gang Chen (2010). Towards a Livable and Sustainable Urban Environment: Eco-Cities in East Asia. Singapore: World Scientific Publishing Co. Pte. Ltd.. 222. HOKAO, K ; MOHAMED, S S (1999). TRAFFIC IMPACT MITIGATION FOR NEW DEVELOPMENTS: A WAY TO REDUCE TRAFFIC CONGESTION IN MAJOR CITIES. London: Transport Research Laboratory. 1-32. Dietrich Garbrecht. (1999). Walkability: A Prerequisite for Livable Cities. Available: http://www. livablecities. org/blog/walkability-prerequisite-livable-cities. Last accessed 1 March 2013 . Liveable Cities Urban Transportation: Towards A Liveable City CHUAH PEI JIN ABSTRACT Cities as we know them today are already dramatically changing. Our living environments are reshaping the way we live. Malaysia is planning for long-term sustainability, encouraging us to think about how we can shape it and new ideas that can transform our future. The importance of ecosystem has resulted in the concept of Livable City that becomes a popular concept which is widely used in most city center of established country but in Malaysia it is still considered a new concept.It is obvious that the concept has contributed a great deal to the urban environment. This research will discuss the contribution of urban transportation bringing forwards our country to become a livable city by taking Penang as its case study. Achieving livable city concept is important as it subsequently enhance city with benefits that sustainable lifestyle can provide in terms of environmental, economic and social. Therefore this initiat ive will be further enhanced on policy commitment by the Penang State Government to make Penang a Cleaner, Greener and Healthier city.What has constantly guided our approach to sustainable development is far-sighted, holistic, and comprehensive planning, which enables us to take into account future development needs through an integrated planning process. INTRODUCTION The twenty-first century finds civilization heavily based in cities that have grown into metropolitan areas. Many of these focal points of human activity face problems of economic inefficiency, environmental deterioration, and an unsatisfactory quality of life–problems that go far in determining whether a city is â€Å"livable. A large share of these problems stems from the inefficiencies and other impacts of urban transportation systems. The era of projects aimed at maximizing vehicular travel is being replaced by the broader goal of achieving livable cities: economically efficient, socially sound, and environ mentally friendly. This explores the complex relationship between transportation and the character of cities and metropolitan regions. Transportation for Livable Cities dispels the myths and emotional advocacies for or against freeways, rail transit, bicycles, and other modes of transportation.The consequences of excessive automobile dependence and shows that the most livable cities worldwide have intermodal systems that balance highway and public transit modes while providing for pedestrians, bicyclists, and para transit. The policies necessary for achieving livable cities: the effective implementation of integrated intermodal transportation systems. Traffic impact mitigation measures can be divided into two categories: those related to land use and those related to transportation.Two case studies in Bangkok, Thailand showed that measures related to land use were effective in reducing congestion in the area surrounding a development, while traffic-related measures were useful in al leviating site-specific impacts. In the centre of Bangkok, the ineffective implementation of measures related to land was considered one of the major causes of traffic congestion. It is recommended that the Bangkok Metropolitan Administration should develop more explicit policy tools for mitigating the traffic impact of new developments.DEFINATION OF LIVEABLE CITY A liveable city is cities that provide a good quality of life for its citizens. * Develop in an environmentally responsible manner * Sustain a robust a vibrant economy BACKGROUND Penang is a state in northern part of peninsular Malaysia. Penang is the second smallest state in Malaysia and consists of Penang Island and Seberang Perai on the mainland. Penang Island consists of about 1048 km2, with an estimated population of around 1520 thousand, while Seberang Perai occupies an area of about 738 sq km, with a population of 670 thousand.The major urban centers on the island are Georgetown, which is the administrative centre, and Butterworth and Bukit Mertajam on the mainland. Penang Island has an international airport and is linked by a ferry service and a bridge to the mainland. The major port facilities are on the mainland, while passengers and minor cargo vessels are handled at Swettenham Pier on the island. Penang is a highly urbanized state, with a vibrant economy driven primarily by manufacturing industry and tourism.Known as the â€Å"Silicon Valley of Asia†, it is home to most of the major electronics and semiconductor giants in the world and is a major centre for international industrial investment. With its beaches, multicultural and heritage attractions, Penang is also a leading tourist destination for both domestic and international visitors. Until the current financial crisis, the state was experiencing a rapid rate of economic growth with an average of 12 per cent growth in gross domestic product between 1992 and 1997. CURRENT URBAN TRANSPORT ISSUES IN PENANGCities are locations hav ing a high level of accumulation and concentration of economic activities and are complex spatial structures that are supported by transport systems. The larger the city, the greater its complexity and the potential for disruptions, particularly when this complexity is not effectively managed. The most important transport problems are often related to urban areas and take place when transport systems, for a variety of reasons, cannot satisfy the numerous requirements of urban mobility.Urban productivity is highly dependent on the efficiency of its transport system to move labor, consumers and freight between multiple origins and destinations. Additionally, important transport terminals such as ports, airports, and rail are located within urban areas, contributing to a specific array of problems. Among the most notable urban transport problems are: i. High private vehicle dependency To be continuing†¦Ã¢â‚¬ ¦ ii. Public transport inadequacyThe limited capacity, poor reliability a nd quality of public transport facilities in the state is a major determinant of mode of transport choice. Presently, over 60 per cent of those travelling by bus (schoolchildren, factory workers, migrant workers, the poor and elderly) are captive passengers who do not own a private vehicle (Penang State Government 1995). Despite significant improvements having been made to the bus system in the last few years, such as the introduction of air-conditioned buses and minibuses and the expansion of routes, the proportion of bus passengers on he busiest routes is estimated to remain below 30 per cent. While bus users complain about delays and missed schedules, bus operators are frustrated by buses being unable to follow fixed schedules due to traffic congestion during peak hours. iii. High rate of traffic accidents The number of road accidents in the state more than doubled between 1991 and 1995, while the number of casualties and deaths increased by 235 per cent and 175 per cent respecti vely. Casualties per 1,000 vehicles also increased from 3. 5 in 1991 to 9. in 1995. The rate of fatalities in 1995 (34 per 100,000) was more than twice that in 1991 (13 per 100,000) and significantly higher than the level considered acceptable (5-10 per 100,000). More than 50 per cent of fatalities and 60 per cent of casualties are motorcyclists. It is also significant to note that between 1992 and 1996, 12 to 15 per cent of total fatalities and 10 to 13 per cent of total casualties were pedestrians, and 5 to 7 per cent of total fatalities and 5 to 6 per cent of total casualties were cyclists. iv.Inadequate facilities for pedestrians, cyclists and the mobility-impaired Existing pedestrian footways are of inadequate quality and do not provide sufficient levels of safety and comfort to encourage walking. Facilities for cyclists, such as bicycle lanes, are non-existent. The transportation needs of the mobility-impaired such as the elderly and the disabled, as well as those of young chi ldren have also been seriously neglected. v. Traffic Congestion and parking difficulties Traffic congestion in Penang has reached fairly serious levels due to the rapid increase in traffic volumes on the major urban roads.Traffic volumes between 1975 and 1995 more than doubled on most roads, with increases of up to 5 times on certain road sections in Seberang Perai. In terms of vehicle concentration, there has been an increase of almost 40 per cent since 1980, with an estimated doubling in travel delays. Traffic is growing at an average of 7 per cent annually on most of the major roads in the state (Highway Planning Unit 1995) in close correlation with the average 8 per cent annual growth rate in the total number of cars and motorcycles.While congestion reduces travel speed, which causes much inconvenience and economic loss, it also results in higher vehicle emissions due to engine idling and the frequent acceleration and deceleration associated with stop-and-go conditions, as most vehicle emissions (except nitrogen oxides) typically decrease with speed. vi. Environmental impacts and energy consumption To be continuing†¦Ã¢â‚¬ ¦ SUGGESTION * Improve bus service with Rapid Penang [Initiatives by Penang State Government] To be continuing†¦Ã¢â‚¬ ¦ Introduce Park and Ride System [Bridge Express Shuttle Service] The BEST service was introduced by the Penang State Government in March 2011 as the country's first park and ride service as an effort to promote more efficient connectivity via public transport in the state. On average, some 800 passengers commute between Penang island and the mainland daily. From 3 September 2012, in addition to the existing park and ride hub at Sunway Carnival Mall, the BEST service introduced two new feeder hubs at Bandar Perda and Auto City at Juru. Save on fuel and toll charges, park your car and take a free ride on the BEST service.If you stay on the mainland and drive to work daily in the Bayan Lepas FIZ, the BEST service i s made for you. Park your car at Sunway Carnival Mall for RM 1. 00 (per entry) or park for FREE at Bandar Perda* and Auto City. BEST covers all areas in FIZ 1, 2, 3, 4, Technoplex and BLlP. -lQ the evening, the BEST service takes you back to your car. * CATS (CENTRAL AREA TRANSIT SERVICE) Rapid Penang CAT (Central Area Transit) is the free bus service funded by Penang state government with frequencies of every 20-30minutes around the UNESCO World Heritage Site of Georgetown.Tourist can just hop on the bus without any fare. * Cycling action plan To be continuing†¦Ã¢â‚¬ ¦ * Improve public space leads to increase quality of life To be continuing†¦Ã¢â‚¬ ¦ * Walking areas, proper sidewalks and car-restricted zones To be continuing†¦Ã¢â‚¬ ¦ CONCLUSION REFERENCES DAP PENANG . (February 5th, 2013). Building a cycling city. Available: http://dappg. org/11735/cky_20130204b/. Last accessed 27 Feb 2013. Vukan R. Vuchic (December 31, 1999). Transportation for livable cities. US: C enter for Urban Policy Research. 376.Liang Fook Lye, Gang Chen (2010). Towards a Livable and Sustainable Urban Environment: Eco-Cities in East Asia. Singapore: World Scientific Publishing Co. Pte. Ltd.. 222. HOKAO, K ; MOHAMED, S S (1999). TRAFFIC IMPACT MITIGATION FOR NEW DEVELOPMENTS: A WAY TO REDUCE TRAFFIC CONGESTION IN MAJOR CITIES. London: Transport Research Laboratory. 1-32. Dietrich Garbrecht. (1999). Walkability: A Prerequisite for Livable Cities. Available: http://www. livablecities. org/blog/walkability-prerequisite-livable-cities. Last accessed 1 March 2013 .

Dehydration and Gc Lab Report

Introduction In an E1 reaction, where E stands for elimination and 1 stands for unimolecular. The breaking of the C-LV bond is completed before any reaction occurs between the base to lose a hydrogen and form the carbon-carbon double bond [1]. When the more substituted alkene is the dominant product, the reaction follows Zaitsev's rule. Zaitsev's rule states that the major product of a ? -elimination reaction is the most stable alkene [1]. Acid-Catalyzed Dehydration is the elimination of a molecule of water from adjacent carbon atoms.An alcohol can be converted to an alkene by dehydration, which is often brought on by heating the alcohol with either 85% phosphoric acid or concentrated sulfuric acid [1]. The objective of this experiment is to dehydrate 3-methyl-3-pentanol to obtain the product mixture of isomeric alkenes 3-methyl-2pentene and 2-ethyl-1-butene. Then use the gas chromatography to separate the product mixture and analyze the composition [2]. [pic] [pic] [pic] Figure1: Ta ble of Reagents Name |Molecular Weight |Density |Melting Point |Boiling Point | |2-methylcyclohexnol |114. 19 g/mol |0. 921 g/cm3 |-9. 5oC |165oC | |Phosphoric Acid |98 g/mol |1. 88 g/cm3 |42. 35oC |158oC | |Calcium Chloride |110. 98 g/mol |2. 15 g/cm3 |772oC |1,935oC |Fig: The chart shows the reagents used in the laboratory experiment and information regarding the solvents. Experimental The experiment started by gathering the supplies for distillation. In the vial, 2mL of 2-methylcyclohexanol and 1mL of phosphoric acid is added. The solvents are thoroughly mixed and a few boiling chips is added to help with the boil. The sand bath is set up with the thermometer and the sand will be heated up to 100oC and the vial containing the solvents will be placed on the sand and let to boil. The process should take about 30 minutes to start boiling.A beaker with a flask will be covered in ice and the water would be sucked out with the Pasteur pipette. When the distillation process is completed , the distillated liquid would be saved. CaCl2 would be added to the liquid to prevent evaporation and allows distillate to dry over drying agent. Then the little container will be weighed empty, and then the container with the liquid will be weight. Results ****** I can’t figure out how to insert our graph. When I copy it my computer says it is too big to paste in a word document. So I’m going to pretend the graph is in this spot, and put the results of the graph under here.Hopefully someone else in the group can use their computer to insert the graph or we can print it off and the graph will just have its own page. A gas chromatogram is a plot of a response against the retention time. Chemical substances as gases are retained on the liquid column (stationary phase) with a flow gas being the carrier (mobile phase) through the column. At the end of the column is some means of detection. The peak height or the peak area is used to quantitate the amount of substance. The number of peaks can also help determine whether or not one is dealing with a pure compound.Peak one has a retention time of . 29 seconds and a peak area of 999. 00. Peak two was found to have a retention time of . 37 seconds and a peak area of 5067. 00. The percent composition for peak one is 16. 46884% and the percent composition for peak two is 83. 53116%. The percent yield is given by the ratio of the experimental yield to the theoretical yield, which was found to be 52%. Discussion All possible products were observed. Under kinetic control, a significant yield of 3-methlycyclohexane is expected when 2-methylcyclohexane is dehydrated.The kinetic product is known as Hofman product. The mechanism of this dehydration involves the formation of a tertiary carbocation intermediate. The observed products do support E1 mechanism. E1 mechanism indicates an elimination, unimolecular  reaction, where rate = k [R-LG]. This implies that the rate determining step of the mechanism depends on the decomposition of a single molecular species. The pathway involves two critical steps, which are the loss of the leaving group to generate a  carbocation intermediate, then  the loss of a proton from the carbocation to form a pi-bond.In this experiment the slow step in this elimination is the loss of a water molecule (the leaving group) from the oxonium ion to form the carbocation intermediate. This unimolecular rate-determining step makes this an E1 mechanism. The percent composition of a compound is a relative measure of the mass of each different element present in the compound. It gives the composition of the sample that was injected into the gas chromatograph, which ultimately helps determine alkene stability. In an error analysis of this experiment, peak resolution is critical.In a good chromatographic separation, the components of the sample are completely separated from each other in the chromatogram. Unfortunately, an incomplete separation of the components in a sam ple gives poor peak resolution and there is an overlap between adjacent peaks in the chromatogram. When the peaks in a chromatogram are poorly resolved, it is necessary to adjust one or more of the separation parameters until baseline resolution is obtained. Reference [1] Brown, William Henry. Organic Chemistry. Belmont, CA: Brooks/Cole Cengage Learning, 2009. Print. Page 149-157 2] Hill, Richard K. , and John Barbaro. Experiments in Organic Chemistry. Raleigh, NC: Contemporary Pub. of Raleigh, 2005. Print. Page E8-13 to E8-15 Questions (T8-9) 1)  Ã‚  Ã‚  Ã‚  Ã‚  When peaks in the gas chromatograms are poorly separated, it is best to change one or more separation parameters so the baseline resolution is obtained. 2)  Ã‚  Ã‚  Ã‚  Ã‚  Benzene > o-xylene > p-xylene > toluene 3)  Ã‚  Ã‚  Ã‚  Ã‚  Cyclohexyl methyl ether would have a shorter retention time because of the increase in temperature. 4)  Ã‚  Ã‚  Ã‚  Ã‚  A. Retention will increase when the temperature column is decrease dB. When you increase the length of a column, the retention time would increase because of the longer distance traveled. C. Increasing flow rate of carrier gas will decrease the retention time 5)  Ã‚  Ã‚  Ã‚  Ã‚  105oC 6)  Ã‚  Ã‚  Ã‚  Ã‚  Little to no partitioning of components in the sample will occur and therefore giving poor to no separation. 7)  Ã‚  Ã‚  Ã‚  Ã‚  29mm2, 210mm2, 136mm2 Mole %=(Area under individual Peaks)/(Total area under all the peaks) x 100% %=29mm/375mm x100%=7. 73% %=210mm/375mm x100%=56% %=136mm/375mm x100%=36. 27% Total area under peak= 29+210+136= 375mm

Company History Walt Disney Company - 1692 Words

Company History Ever since its establishment on October 16th, 1923, The Walt Disney Company has grown to become one of the most influential companies to produce mass media. Started by Walt Disney and his brother Roy Disney, the company was originally named Disney Brothers Cartoon Studios. The name was once again changed in 1926 to Walt Disney Studio before taking on its current name in 1986. However, it is more commonly referred to as Disney. Even though Disney is mostly known for its movies, it is also one of the leading companies in publishing, entertainment, and television. The Company operates in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive. Demographics The Walt Disney Company is strategic in who they target, having a base of its target market being children. What’s interesting to note is that while they draw mostly to children, they do not leave out teenagers and adults/parents and aren’t gender specific. What this company does exceptionally well is that they continue to do extensive market research to see certain trends and to expand their market. Disney has adult centric resorts such as Disney’s Yacht Club Resort right on the site of Walt Disney World in Orlando, Florida. In regards to their Media Networks, many films and TV shows are promoted for teens, even in their titles alone, such as Teen Beach Movie and High School Musical. ABC Family is a United States television programmingShow MoreRelatedWalt Disney : The Monopoly Of Entertainment1177 Words   |  5 Pages The Walt Disney Company is one of the world’s largest media conglomerate’s which specializes in entertainment. The company o verlooks, â€Å"the movie, TV, toys and theme parks business by owning six of the top ten franchises in the world.† (Disney: The Monopoly of Entertainment.) Through all of their services, The Walt Disney Company has impacted and continues to the impact the lives of both children and adults. 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Think about not ever laughing at a film created by Disney, not even 1 of the 635 ever produced. Walt has brought laughter into family rooms of millions and has continued that for almost 90 years. He was a legend. Walt Disney grew up drawing for friends and newspapers and ended up becoming one of the greatest entertainers and film producers. Walt Disney was born on December 5th,Read MoreThe Walt Disney Company1001 Words   |  5 PagesThe Walt Disney Company Jessica Weber Communications for Accountants / COM/530 September 13, 2010 Deborah Elver, MBA, CPA The Walt Disney Company Walt Disney founded the Walt Disney Company in the late 1920s in order to provide families across America and around the world with quality entertainment for every member in the family. Disney created entertainment for families in several different ways. The first being their television programs, which include animated and live movies

Global Warming And Its Effects - 2015 Words

Global Warming is one of the most impactful issues confronting our planet. It is the rise in the temperature of the world s surface air, and is a standout amongst the most present and generally examined components. It has great effect on the climatic states of the planet as well as on biodiversity. A few test and inclines unmistakably exhibit that global warming is straightforwardly affecting the rising ocean levels, the softening of ice glaciers, and critical overall atmosphere changes. To sum it up, global warming speaks to be a major danger to every living thing on earth as we know it and will continue to do so if no changes are made to retract it. Worldwide normal temperature climbed essentially in the previous century. The†¦show more content†¦As a result of the imbalance of care which we have made between our life and earth is, as of now giving the â€Å"hints of disasters such as water surges, tornados, avalanches, wave, dry spell, and so forth† (Romps, 2014). If this lack of care keeps on rising, one day this will rise to question the stability and at worse, the presence and survival of this planet. Carbon dioxide which is an imperative constituent of environment is bringing about a warming impact on the world s surface and this impact has the power to ultimately affect the life and functionality of this planet earth. Carbon Dioxide expands the vanishing of water into the air. Since water vapor itself is a nursery gas, this causes still all the more warming. The warming causes more water vapor to be dissipated. The C02 level is expected to ascend in the future because of the progressing blazing of fossil fuels and land use change. The rate of rise will depend to a great extent on dubious monetary, sociological, mechanical and common advancements. Different gasses, for example, methane, CFCs, nitrous oxide, tropospheric ozone are likewise in charge of a dangerous atmospheric rise, contributing to global warming. Increments in all these gasses are because of hazardous populace

Analysis of the Working Class during The Great Depression...

Exam #2 October 29, 1929, a date that will never be forgotten in the United States for it was the day that the â€Å"Great Depression† began, also known as â€Å"Black Tuesday—when the American stock market–that had previously been moving swiftly upward for about ten years suddenly crashed, causing the U.S to plummet into the most severe economic downturn known to this date. In 1931, the rate of unemployment was at its lowest as almost a third of the population was jobless. Until Franklin Roosevelt also known as FDR campaigned for office in 1933 and became the thirty second President. FDR quickly began to alleviate the horrendous economy. His plan was to provide stable jobs and assist the many suffering people in the economy. For more than eight†¦show more content†¦These employees were forced to work long hard hours which management would make up day to day including the pace that the employees were told to work. For many working in the industrial fiel d was not the job that anybody wanted yet Americans were forced into these horrific labor factories because there were no other jobs available. Eventually this extreme amount of abuse became unbearable for many employees who led to strikes and workers’ demanding civil liberties and the desire to be part of a union became greater. The other lifestyle for many Americans during the great depression was to be a Tenant Farmer. When it came to farming there were two kinds of farmers a sharecropper and a tenant farmer. Tenant famers lives were a lot more self-regulating than the life of sharecroppers. According to Eric Foner in â€Å"Give Me Liberty†, Sharecropping is defined as a â€Å"type of farm tenancy that developed after the Civil War in which landless workers—often former slaves—farmed land in exchangefor farm supplies and a share of the crop†. Since sharecroppers no longer owned there own farms they were forced to become part of the employees of tenant farmers. Tenant farmers were the populous who ran the big farms in the south and since they also didn’t own the land they farmed on it was easy for them to be in complete control over the crops that they worked on. Tenant farmers had to be responsible for all required goods, they were also given theShow MoreRelatedDecade of Despair: Winnebago County During the Great Depression by Werner E. Braatz and Thomas J. Rowland1524 Words   |  6 Pagesis Decade of Despair: Winnebago County During the Great Depression 1929-1939. Authors are Werner E. Braatz and Thomas J. Rowland. Copyright 2009 by University Press of America. Published Lanham, Maryland 20706. ISBN-13: 978-0761846406. The stock market crash of October 1929 drastically affected the economic growth of the entire United States. 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This sometimes led to the development of experimental programs and projects. Greenbelt, Maryland, can be characterized as such. Greenbelt was a planned community designed to house low- to middle-income families. It attemptedRead MoreEnd This Depression Now by Paul Krugman Essay1497 Words   |  6 PagesI. There are several issues that were both discussed in the book End This Depression Now by Paul Krugman and Changing Contours of Work: Jobs and opportunities in the New Economy by Stephen Sweet and Peter Meiksins. The textbook offered a sociological analysis of the nature of work in the new economy, such as the new opportunities in this economy as well and the challenges many workers now face and ultimately how this change the family lives of many. The book also discussed about the new face of the

Digital Technology Leads to Academic Success

Question: Describe about the Digital Technology Leads to Academic Success. Answer: Introduction: There is less doubt that technology and information has changed the world we live in. It had made communication, working and learning a lot more easy than what it was earlier. The world around us seems to be transforming only because of digital technology. The word digital technology is based on two processes, one it is based on digitized information, which is recorded in the form of binary code and its combination, which is known as bits. This is the representation of images and words. With the help of digital technology, huge amount of information can be compressed on small storage devices than can be easily transported or compressed (Beetham and Sharpe 2013). With the help of digital technology, one can easily transform data with quick speed. Academic success helps in achieving the goal, which leads to the formation of healthy competition between students. Academic success focuses on the acquisition of skills of the students. Based on the points presented in the paper, I agree tha t digital technology leads to academic success and it has changed the existing current educational system (Wartella et al. 2013). A good understanding of digital media shall help students in the evaluation of information and discovering the use of technology. With the increased use of media and digital, students shall have the capability to validate the sources they find and examine the information they have with them (Blackwell, Lauricella and Wartella 2014). The use of digital technology in education helps the students to improve their literacy in technology and knowledge about information learning capacity. Technology helps student in the preparation of world and gives them the strength to compete with the world. They get a confidence of facing the world at large and have the capabilities of increasing their knowledge through media (Buckingham 2013). Body Paragraph 1: The word digital literacy means the ability to use information in a way that shall enhance the technical or cognitive skills of an individual. In recent times, it is important for students to learn and know the use of technology. The information and communication technologies include internet searches, databases and smart technologies. A good understanding of digital media shall help students in the evaluation of information and discovering the use of technology (Blackwell, Lauricella and Wartella 2014). With the increased use of media and digital, students shall have the capability to validate the sources they find and examine the information they have with them. Students shall become capable of gathering the data together they have collected using digital media. Apart from the academic success, students shall also become capable of using social networks and other congregate social networks. A research was conducted by Learning.Com by a group of managers who were part of the Profess ional development team. As per their research, it was seen that students who are technologically more advance could tackle their academic assignments in a more effective and efficient way than students who have less knowledge about digital media. Staci Horne, Director of Evaluation and Assessment, conducted a similar research and concluded with the same findings. However, there are differences in theory and practice, and often it is seen that students are not able to execute their theoretical knowledge practically and this is how they fall short or lag behind in proper execution of understanding of digital technology (Buckingham 2013). Body Paragraph 2: The use of digital technology in education helps the students to improve their literacy in technology and knowledge about information learning capacity. Technology helps student in the preparation of world and gives them the strength to compete with the world. They get a confidence of facing the world at large and have the capabilities of increasing their knowledge through media. A developing body of evidences has shown that technology and academic success have improved student behavior, attendance, engagement, and improved opportunities for professional development of students (Clift, Liptak and Rosen 2016). Rosemary Rinker conducted a recent study, she identified the time each child would spend on the computer. Gradually she noticed that after proper learning of technology, students were promoted to middle school with better technological skills and understanding. It was seen that the students were proficient in their basic literacy skills. There was a requirement to change the tra ditional learning ways for the improvement of the students through technological learning. However, if students rely too much on technological learning and completely reject the traditional learning then they might have to face issues when they are exposed to traditional learning situations. Hence, it is important for us to understand that students should be exposed to both situation of learning (Dahlstrom, Walker and Dziuban 2013). Learning is a flexible asset and students should be accustomed to understanding each of the ways of learning easily. Education technology is important and the changed learning needs have become increasingly important for students. Conclusion: From the above studies, it can be concluded that the digital technologies can surely help in gaining the academic success. It can be seen from both of the conducted surveys that technology advancement has helped students in enriching their knowledge. Though there is, some harm like it makes a person very busy when not used for academic purpose. The students might get engaged in surfing social networking sites, but apart from that it can really help students in their studies (Goode 2010). The digital technologies have helped the students in improving their academic results as observed in undergraduate students. The technologies have helped the students in a variety of ways like getting more knowledge about studies and improving their skills. The technology has always motivated young people in improving their knowledge and elaborating their knowledge about any topic. The technology uses and its applications can be found as evidence from above. The students are always benefited by using the digital technologies for their study purpose. The students and even professors have equally benefited by the use of digital technologies in their teaching purpose. Conclusively, I think that digital technology leads to academic success. It has the capability of increasing the efficiency of the learners or students to become intensively interested in the work that is completed by them. Additionally, it also enables students to gain success with the help of digital technology. Technology helps in the collaboration and effective interaction for learning. The use of computers and digital technology become more productive when learners are able to implement them in their day-to-day learning activities. The use of digital technology is more like a supplement rather than a replacement for the present learning system. Hence, digital technology is a useful tool when it comes to enhancing the educational system. Reference Beetham, H. and Sharpe, R., 2013.Rethinking pedagogy for a digital age: Designing for 21st century learning. routledge. Blackwell, C.K., Lauricella, A.R. and Wartella, E., 2014. Factors influencing digital technology use in early childhood education.Computers Education,77, pp.82-90. Buckingham, D., 2013.Beyond technology: Children's learning in the age of digital culture. John Wiley Sons. Clift, E., Liptak, V. and Rosen, D., 2016. Educational Ideas and the Future of Higher Education: The Quest for a New Business Model. InVon der Kutsche zur Cloudglobale Bildung sucht neue Wege(pp. 7-37). Springer Fachmedien Wiesbaden. Dahlstrom, E., Walker, J.D. and Dziuban, C., 2013.ECAR study of undergraduate students and information technology. 2013. Goode, J., 2010. The digital identity divide: how technology knowledge impacts college students.New media society,12(3), pp.497-513. Gregory, M.S.J. and Lodge, J.M., 2015. Academic workload: the silent barrier to the implementation of technology-enhanced learning strategies in higher education.Distance Education, pp.1-21. Higgins, S., Xiao, Z. and Katsipataki, M., 2012. The impact of digital technology on learning: A summary for the education endowment foundation.Durham, UK: Education Endowment Foundation and Durham University. Soria, K.M., Fransen, J. and Nackerud, S., 2013. Library use and undergraduate student outcomes: New evidence for students' retention and academic success.portal: Libraries and the Academy,13(2), pp.147-164 Wartella, E., Rideout, V., Lauricella, A.R. and Connell, S., 2013. Parenting in the age of digital technology.Report for the Center on Media and Human Development School of Communication Northwestern University.

Structure and Strategy The Case of Coca Cola

Aligning structure with strategy is fundamental to the success of any business. Fortuin (2007) defines strategy as â€Å"plan for the whole business that sets out how the company will use its major resources† (54). Structure, on the other hand, is â€Å"the way the pieces of the organization fit together internally† (54).Advertising We will write a custom essay sample on Structure and Strategy: The Case of Coca Cola specifically for you for only $16.05 $11/page Learn More Managers of companies must link structure and strategy in a seamless manner that allows for optimum utilization of resources, high productivity, and efficiency in service delivery. Coca-Cola Company has managed to gel structure and strategy in a fluid manner that has led to tremendous growth. This paper will demonstrate that the key to business success lies in the ability to align structure with strategy. It will also evaluate the importance of strategy-critical activities and assess how much authority to delegate in an organization. To understand how Coca Cola Company aligns structure with strategy, it is important to review the company’s strategies. The first strategy is to achieve growth by increasing production of soft drinks. The second is to broaden the products varieties and grow profits. The third is to serve customers with creativity and grow market share. Fourth and last, Coca Cola intends to embrace technology to reduce cost and enhance efficiency. Wit and Meyer (2005) identify three main ways to structure a company. The first reflects the function in whereby a company creates specialized departments. The second reflects products whereby a company creates departments according to what they produce. The third reflects process in which case a company tailors its departments to the processes that they execute. Proper structures should facilitate achievement of a company’s goals and objectives. Aligning structure with strategy fa cilitates the process of decision-making. Good structures allow dynamism, creativity, and innovation and at the same time foster exchange of ideas, both horizontally and vertically. Coca-Cola Company has aligned its structure to strategy and thus allowed a spirit of teamwork, sharing of ideas, and collective responsibility. In United Kingdom for instance, Coca-Cola is flexible enough to allow fruitful interaction between departments in order to meet its first strategy of broadening their products base (Wit Meyer, 2005). The company brought together staff from all departments to develop Coca-Cola Vanilla. Such a move illustrates that structure and strategy are inseparable in the modern corporate world.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Coca-Cola Company does not just show the harmony between structure and strategy at the business unit level but also at enterprise level. The co mpany understands that different geographical markets are at different developmental stage and the taste and preference of locals may vary from one place to another. It has thus allowed companies in different regions to develop specific products for their markets. In Great Britain for instance, Coca Cola has Lilt, a product that is not available in Africa (Wit Meyer, 2005). Such levels of autonomy allow the company to suit its products to local needs, and thus meet the company’s general strategy of increasing market segment all over the world. Allowing its company’s subsidiaries to develop products for local markets is a strategy-critical activity. Coca-Cola Company holds regular meetings in which employees from various departments meet to exchange ideas. Those from marketing department extrapolate their findings on the market trends. Specialists in food and nutrition expound on what improvements and changes to make. Those from finance department explain how the vario us activities will affect the company’s balance sheet. Coca-Cola Company hierarchy has the executive committee at the helm. This is where the company derives its strategic direction (De, 2009). The strategies enumerated earlier have originated from this committee. The chair of this committee also doubles as the company’s chief executive officer. Coca-Cola use both centralization and decentralization in order to reach local consumers (Fortuin, 2007) Decentralization involves business strategic units that are under regional heads. These regions conduct market research within their regions and carry out the advertising functions. The company has allowed strategic business units to develop their marketing structure so that they contribute to the critical activities of meeting the overall strategies. Additionally, regional heads make decisions on advertising. An advertisement from the United Kingdom for instance cannot work in Asia because of language barriers. However, the company encourages meeting of regional heads so that they can exchange best practices. In conclusion, aligning a company’s structure to strategy is very important. It facilitates the process of decision-making and thus enhances efficiency. It makes exchange of ideas and good practices easier and thus contributes to higher productivity. It also assists in harmonizing the roles of different departments so that they can work in tandem to achieve the overall organizational goals.Advertising We will write a custom essay sample on Structure and Strategy: The Case of Coca Cola specifically for you for only $16.05 $11/page Learn More Coca-Cola provides a good example of seamless alignment of structure to strategy and has enabled the company cement its global leadership in the beverage sector. Use of strategic business units achieves decentralization while at the same time keeping the focus on the common strategies. Companies with proper operational mode l that integrates structure to strategy perform better than those that do not have. References De, K. M. (2009). Profit power economics: A new competitive strategy for creating sustainable wealth. Oxford: Oxford University Press. Fortuin, F. (2007). Strategic alignment of innovation to business: Balancing exploration and exploitation in short and long life cycle industries. Wageningen: Wageningen Academic Publishers. Wit, B.., Meyer, R. (2005). Strategy synthesis: Resolving strategy paradoxes to create competitive advantage. London: Thomson Learning. This essay on Structure and Strategy: The Case of Coca Cola was written and submitted by user Brayden Meadows to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.